Rationale and Materials

www.pharmaporta l .com ackaging is one of the largest industry sectors in the world, worth $280 billion. Consumer healthcare packaging represents 4% ($11.2 billion) of the packaging industry. As drug manufacturers approach the 21st century, they face a number of challenges that packaging can help them meet. A decade ago packaging often was an afterthought for many pharmaceutical companies, viewed as merely the final step in manufacturing. But now firms must consider packaging earlier during the development process. Pharmaceutical packaging is quickly becoming an essential part of the drug delivery system as well as a core element of the marketing mix, through which manufacturers can differentiate their products from those of their competitors. The demand for pharmaceutical packaging is increasing and will continue to increase as companies rely more on packaging and labeling as media to protect and promote their products, increase patient compliance, and meet new regulations.